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Scheduled focus groups involve three to ten participants in a structured discussion on a defined topic. Focus groups can be conducted in person, via the web or by video conferencing.
There are several benefits to using focus groups:
· Respondents build on each other’s comments and ideas.
· The discussion format allows respondents to talk freely and to choose descriptive categories significant to them.
· The moderator can use probing questions to clarify responses.
· Discussion can be conducted in person or remotely by teleconferencing or through the Internet.
Focus groups conducted by Lane Gewecke Consulting can be used for:
· Strategic and long-term planning
· Assessing product or service feasibility |
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To contact us: Lane Gewecke Consulting P.O. Box 6852 Lincoln, NE 68506 (402) 423-8871 (866) 544-3561 Toll-free Fax Line |
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Focus Groups |
