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Great Indian Moments

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Intro

Pre-
1950

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2010's

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Credits

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2010's

bent arrowExhibit: The Ancient & Revered MAYOKI Indian Tribe

From the Facebook page of the "tribe": "The Mayoki Indians are a fictitious tribe that was formed over 40 years ago to enhance the City of Pensacola's annual Fiesta of Five Flags celebration. During the Fiesta season, the Mayoki Court takes part in a light-hearted parody of what might have happened when Spanish Conquistador Don Tristan Deluna first landed on the shores of Pensacola Beach in 1559." [WHY?! (credit/thanks to a student)]


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bent arrowExhibit: Halloween Dress-Up?

More "Indian Hotty"/Holiday hilarity (or inanity). HalloweenCostumes.com offers costumes like these pictured on the right with such alluring ad copy as "Be the sexiest squaw in the tribe this Halloween!" and "This sexy Indian squaw costume will get attention on Halloween!" The 2nd photo is specifically supposed to be Pocahontas—in stiletto boots: "This Indian princess will make all of the pilgrims fall in love with the New World!" (Native ecofeminists have much food for thought here.) [Credit/thanks to a student.]

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bent arrow Exhibit: Rolling Back Prices on Indian Territory?!    

This drive-in theatre—in Topeka, Kansas—has been out of business since the 1980's; but the marquee remains in use, having been purchased by—Wal-Mart! According to RoadsideAmerica.com, "[T]he sign is a visual reminder of how creative and colorful outdoor advertising and signage once was." Hmmm. [Photo, and clever exhibit title, by student.]

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bent arrowExhibit: Arizona Indian Kitsch

I drove through northern Arizona and New Mexico this summer [2010], and it occurred to me that any 4th-grader seeing the roadside tourist Indian kitsch would assume that the local Natives (e.g., the Diné & Pueblo) live/lived in tipis. The proclaimed-on-roadsigns-for fifty-miles Geronimo Trading Post (1st picture) is an emblematic demonstration of that: "Yes, little Johnny, the Mescalero Apaches lived in tipis, too." Almost worse is the postcard below, and its typical whitestream conflation/confusion of tipi and wigwam. The small print on the "Wigwam Motel" sign asks, "Have You Slept in a Wigwam Lately?" Well, you won't here, either, even metaphorically: those are (faux) "tipis" in the picture—again, THE traditional abode of the Natives of the desert Southwest. (Not.)


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bent arrowExhibit: Osama Bin Laden = Geronimo

(Speaking of Geronimo . . . .) This is getting old. It's 2011, but Indians still = terrorists. Worse yet, the code name was apparently blithely used by an African-American President with nary an eye blink.

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bent arrowExhibit: Cherokee Jeeps

Here in Lincoln, NE, I just found out that there's an RV sales lot called Apache Camper Center—which got me thinking about the various "Indian" names for vehicles, names suggestive of a hunter-gatherer mobility and explicitly connotative of a "native" ability to skillfully encounter the "wild." This marketing discourse goes back at least to the Indian motorcycle (1901-1953); has continued with the Pontiac (1926-2010), the Dodge Dakota (1986-), the Mazda Navajo (1991-1994), and the Pontiac Aztek (2001-2005; double-kill of a name!); and is perhaps most famously epitomized by the Jeep Cherokee (1974-) [pictured (& photoshopped); I won't even ask why the desert Southwest is appropriate for a—Cherokee]. (There was also a pickup-truck version, the Jeep Comanche [1986-1992].)

* "How might one think about the uncertainties conjured up, for instance, when the non-Indian world turns to imagine a Cherokee in a Cherokee—or a Geronimo in a Cadillac?" —Philip J. Deloria, Indians in Unexpected Places (2004)

* "Tallulah imagines an Oklahoma Cherokee man driving a big red Jeep Cherokee with multiple American-flag bumper stickers, driving to Kansas City to watch a Chiefs-Redskins game, listening to the song 'Indian Outlaw' on repeat, and howling along the with lyrics as he swerves between highway lanes, absolutely loving every minute of it." —Blake M. Hausman, Riding the Trail of Tears (2011)

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